A new era in online shopping: with MAIA you can place your order in seconds

Kifli.hu‘s new AI assistant, MAIA, was created to eliminate the points that slow down orders the most. Instead of searching and filtering, customers can describe what they need in their own words and then receive an immediate solution. “Shopping doesn’t have to be a task that requires special preparation,” said Szilveszter Sasvári, marketing manager at Kifli.hu. “MAIA helps customers get what they want right away – whether it’s planning dinner for the day, putting together a weekly order, or resolving a customer service issue,” he added.

From idea to cart, without searching

One ​​of the most common challenges arises right at the beginning of shopping. At the end of a long day, it’s often difficult to even decide what we actually want to order. With MAIA, there’s no need to browse recipes or categories. All you have to do is type: “I want a quick, healthy dinner for four.” MAIA suggests several possible menu ideas, taking into account dietary requirements if necessary, and then adds all the ingredients to the cart with one click. The AI ​​assistant can also be useful for those who are looking for alternatives or extra inspiration to the usual products: for example, when asked “Is there a cheaper alternative to this olive oil?” MAIA compares different brands and price categories and lists products that are actually available in the range.

Shopping that adapts to real life

MAIA makes shopping safer and easier, even when it comes to special needs. Customers with allergies or food intolerances can ask for recommendations without having to check labels one by one – for example: “I have a peanut allergy, help me choose a snack!”. For regular customers, MAIA also speeds up the processing of repeat orders. With a request like “Reassemble my last order, but change the milk to lactose-free!” we can finalize an order in a few seconds, without having to search for each product.

Instant help, no waiting

MAIA is also revolutionizing the way we handle order-related issues. Instead of calling or emailing, many common questions can be resolved directly in the chat. For example, if a product arrives damaged, the customer can simply type: “The tomatoes arrived damaged.” In most cases, MAIA can identify the order, record the complaint, and process the credit within seconds. If the customer prefers customer service assistance, they can easily switch to a Kifli.hu employee at any time.

From the store block to the Kifli basket

For those who prefer traditional shopping or are trying Kifli.hu for the first time, MAIA also makes the transition to online shopping easier. Just upload a photo of the block you received at the supermarket and MAIA will find the same products available in the range or the closest alternatives. What previously required dozens of searches can now be done in seconds, allowing shoppers to quickly and easily assemble their usual shopping carts.

Technology that saves time

MAIA is designed to answer everyday questions instantly, while human support remains available when needed. The solution reflects the goal of Kifli.hu‘s parent company, Rohlik Group, to make everyday shopping easier, more relaxed and more human – while technology works in the background. That’s why from now on,   MAIA is available in all Rohlik Group markets, with further developments expected in the coming months. “For us, MAIA is not a simple feature, but a completely new way of shopping As customers use it, MAIA continuously learns – with the aim of making each subsequent purchase even better than the previous one.