A new era in the retail real estate market: Westend fully digitalizes the leasing of special areas

The development was implemented by the Westend B2B and Innovation Center teams with the aim of making the leasing process more transparent, faster and more efficient. The new platform is available at https://leasing.westend.hu/ and allows partners – whether in-house collaborators or external tenants – to book advertising space or promotional space online under transparent conditions.

The digital system responds to a long-standing market need. Instead of manual negotiations, email rounds and administrative steps, the platform offers a structured, transparent and easy-to-follow process. This not only reduces administrative burdens, but also speeds up decision-making and increases operational efficiency.

The solution is particularly relevant for retail and real estate players, where flexibility, fast response times and transparency are increasingly important competitive advantages. Westend aims to digitize the entire leasing process and modernize the management of shopping mall advertising and promotional areas with innovative technological solutions.

“Our goal was clear: digitize the entire leasing process, reduce administrative burdens and speed up decision-making. The solution allows partners to book advertising or promotional areas practically with a click, under transparent conditions”

– emphasized Patrik Pálvölgyi, Head of the Westend Innovation Center.

With the introduction of the new digital booking platform, Westend is setting a new standard in the leasing of shopping mall advertising and promotional areas and is taking a clear and decisive step towards the digital operating model of the future by applying proptech solutions.