Primark celebrates the anniversary of Disney’s The Lion King with a new collection

By: Trademagazin Date: 2024. 07. 04. 11:40

To mark the 30th anniversary of the Disney movie The Lion King, Primark is launching a clothing and accessories collection in collaboration with Disney.

In collaboration with Disney’s The Lion King, Primark is launching a collection for the first time in which all garments are made from recycled or more sustainably sourced materials*. Some of the products are also designed to be recycled into new materials and products. This means that hems and buttons can be removed where possible, making it easier for garments to be reused or recycled to make new materials and new products.

Details of the materials used in the production of each product will be displayed on the product label in stores.

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