The Perfume Shop opens new concept store in Sheffield

The Perfume Shop has opened its first experiential concept store within Meadowhall shopping centre, Sheffield.

The new concept store showcases interactive areas such as a central play table for perfume self-discovery, with an interactive perfume wheel with scented sensors so customers can touch and feel, rather than just smell.

A range of scented funnels with iPads is also on offer to help customers find suitable fragrances.

The store also has a personalisation area where customers can decorate their purchases with diamantes, initials, gems, ribbons, pearls, bows and charms.

In addition, a personalisation service will engrave bottles with names or messages for a small charge and the store will also launch some new gift wrapping ideas.

Retail Gazette