Stella Artois’ Iconic ‘David and Dave’ Duo Return for New ‘The Collection’ Ad

Stella Artois – the premier European-style lager – is spotlighting fan favorite duo David (David Beckham) and Dave (Matt Damon) once again with the launch of its latest ad spot, ‘The Collection.’ The follow-up to the ‘David and Dave’ Super Bowl debut is being released alongside a limited-edition “Fifty States of Stella” chalice capsule collection.

In ‘The Collection,’ viewers are once again immersed in the fictional Beckham Brother cinematic universe for the latest chapter of the ‘David and Dave’ story. Picking up right where the Super Bowl spot left off, Dave proudly unveils his state-by-state chalice collection to his newly found twin brother, David – revealing he’s just one state away from completing the full set, with only Wyoming missing. The spot cleverly bridges storytelling and real life, turning a fictional detail from the ad into something fans can engage with themselves.

That fictional moment sets the stage for “Fifty States of Stella” – a first-of-its-kind capsule collection that invites fans to step into the story. The limited-edition, exclusive drop will feature Stella Artois chalices representing all 50 U.S. states. The chalices are thoughtfully designed to reflect the spirit of each state, featuring recognizable icons and symbols, such as palm trees for Florida or a crab for Maryland, that celebrate what makes each place unique. Fans nationwide can shop Dave’s Collection for the special, one-of-a-kind editions of these highly collectible chalices, among other special items, available nationwide starting June 23. All proceeds from the sale of the limited-edition chalices will go to Stella Artois’ long-term partner, Water.org – since 2015, the partnership has helped provide access to safe water to more than 5.7 million people in need around the world.

For decades, Stella Artois’ iconic chalice has symbolized the elevated experience of enjoying a Stella – so much so that it inspired a tradition of collecting among devoted fans. Drawing from this genuine consumer passion, the new campaign celebrates not only the distinctive glassware that enhances every pour, but also the everyday moments made more special with a perfectly poured Stella Artois.

“Stella Artois has always been about elevating the everyday, and this summer, we’re celebrating that by giving consumers access to our new and exclusive state chalice collection,” said Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch. “Our ‘Fifty States of Stella’ capsule is a natural extension of the David and Dave story, allowing fans to share in Dave’s passion for chalice collecting with real-life keepsakes of their own. With designs that bring the uniqueness and charm of all 50 states to life, this collection brings the Stella experience closer to home and makes each sip of our storied beer worth a little more.”