Henkel to launch new technology

Persil’s brand communication focusing on Cold Active technology launch received special attention in 2009. Using this technology, Persil Cold Active is able to handle tough dirt even at 30 degrees (Celsius). The 2009 innovation of the Perwoll product line, a market leader in special Laundry segment, was Perwoll White Magic with white renew effect, developed for delicate white clothes.