New fusions, new experience: Fuze Tea is back with renewed flavors and image

By: Trademagazin Date: 2025. 06. 30. 11:22

Fuze Tea, a brand based on a harmonious combination of tea, fruits and herbs, has launched two new flavors and a fresh image on the Hungarian market. To mark the launch, the brand invited its partners and press representatives to a unique picnic event in the picturesque garden of Normafa Hotel, where guests could not only taste but also make their own tea blends.

The flavors of Fuze Tea available with the new recipe – peach-rose and lemon-lemongrass – achieved a liking index of 85–90% in the first tests. The manufacturer’s goal was to offer even more delicious and distinctive products based on consumer feedback, while preserving the sophisticated flavors that have become Fuze Tea’s trademark.

The professional host of the event, tea master Dorottya Olekszik, founder of the Tea Academy, gave an insight into the world of tea creation. During the program, guests were able to create their own drink variations from different tea bases (black, green), as well as herbs and aromatic ingredients – thus experiencing the Fuze Tea brand philosophy firsthand: the connection of tradition and innovation through flavors.

“Fuze Tea is not just an iced tea, but an experiential journey into the world of tea and natural flavors,” emphasized Andrea Szabó, the brand’s Hungarian brand manager. The new products are now available nationwide, and their renewed green label and the “BRAND NEW RECIPE” inscription help make them easier to identify.