Glovo Upgrades App To Offer Personalised Experiences

By: Trademagazin editor Date: 2025. 07. 10. 09:15

Glovo is revamping its app to offer more personalised experiences and smarter product discovery, featuring a new AI-powered gifting feature.

The company is redesigning its homepage to be more adaptive, showcasing relevant options based on individual user data and current occasions, ESM reports.

The app’s iconic ‘bubbles’ are evolving into a modular layout that adjusts to each user’s location, behaviour, and preferences, simplifying browsing and making recommendations more relevant.

Smart widgets at the bottom offer curated suggestions based on time, habits, and context, with customisable shortcuts for favourite stores.

A new AI-powered chatbot guides users in finding the perfect gift by considering the occasion, recipient, and budget. This helps solve the common challenge of not knowing where to start when choosing a gift.

Other Highlights

Restaurants can offer exclusive, limited-time discounts to attract customers and boost sales, while users can save money on food orders. This new tool provides high visibility for restaurants within the app and operates on a cost-per-order model.

Building on its social features, Glovo is expanding user profiles to include names, photos, ‘Picks’, and favourite dishes. This enables friends to explore each other’s food journeys and share recommendations more easily.

Daniel Alonso, chief product officer at Glovo, said, “We are handing the keys of personalisation to our users. While we will showcase the most relevant content for them, we will also enable them to shape Glovo’s homepage as they want.

“This is about bringing offline restaurant recommendations from friends inside our app. We want to make it easier for customers to decide what to order, and friends can be a great source of inspiration and validation.”

Connie Kwok, VP of q-commerce at Glovo, added, “Gifting is one of the main reasons customers enter the retail stores on Glovo. Thinking of the perfect gift should be simple, but often is not.

“With our new AI assistant, we’re bringing guidance and curation to a space that can often be overwhelming to create a combination of q-commerce and AI that is more helpful and user-centric.”

Glovo will gradually roll out these new features across its operations, spanning 23 countries and more than 1,800 cities