Mondelēz’s BelVita launches energy snack bites

By: Trademagazin editor Date: 2025. 01. 31. 09:13

The offering is being marketed by the food giant as a mid-morning snack that bridges the gap between breakfast and lunch.

belVita Energy Snack Bites

Mondelēz International’s BelVita is launching energy snack bites as the brand aims to provide a mid-morning option for busy consumers.
The BelVita Energy Snack Bites, which come in Banana Dark Chocolate and Sunflower Seed, and Blueberry and Sunflower Seed, are made with real ingredients, the company said. They also have no high fructose corn syrup, artificial flavors, colors, or sweeteners,
The bites come as consumers look for more from food than just satisfying their hunger, particularly when they are on the go.

BelVita’s breakfast biscuits were launched nearly 30 years ago in France and today are sold in more than 50 countries. Mondelēz promotes the brand as a nutritious offering that provides sustained energy for consumers in the morning.

The launch of BelVita Energy Snack Bites has many of the same ingredients as the popular biscuits — including whole grains, fiber and B vitamins — but it comes in a more convenient portable offering. This is why Mondelēz is marketing it as a mid-morning snack to bridge the gap between breakfast and lunch when consumers are active and need a quick pick-me-up. The snack bites provide Mondelēz with a way to extend the reach of BelVita and increase usage occasions for the brand.

Data released by Statista in 2020 found roughly two-thirds of consumers were interested in energy-boosting snacks. The firm noted that the global healthy snacks market is forecast to jump from $86 billion in 2021 to more than $152 billion in 2030.