Leading Brands launches new energy drink

Leading Brands North America plans to launch its new energy_drink by using the video games industry.

The company said that its new energy drink, entitled Stoked,
will be launched in 16oz cans in six different flavours. According to the
company, the beverage will be made with natural sugars and use a dragon icon
within its branding, which will be unveiled and popularised within the
video games industry.

According to AC Neilsen, the US market is surging ahead
at a remarkable 40% or more per annum and in Canada it is growing at more than
70% year over year.