Edeka Nord launches new food test markets in Northern Germany
Edeka Nord and Food Harbour Hamburg have announced an exclusive cooperation allowing food manufacturers and start-ups to test their new products under real-life conditions in selected Edeka stores.
The goal of the initiative is to allow manufacturers to refine product launches based on customer feedback and bring innovative items to market more quickly.
During the pilot program, customer behavior will be monitored in their usual shopping environment, providing more authentic feedback for producers.
“With this initiative, we are building a bridge between innovative food companies and local retail,” Jochen Matzer, Managing Director of Food Harbour Hamburg said.
Edeka Nord operates more than 600 stores across Schleswig-Holstein, Hamburg, Mecklenburg-Western Pomerania, and parts of Lower Saxony and Brandenburg, covering a total sales area of 824,000 square meters. The company generates annual sales of 4.1 billion euros and employs 5,700 people, what makes it one of the largest employers in Northern Germany.
The program’s logistics background is ensured by Edeka Niemerszein. The cooperation starts with immediate effect, and Food Harbour Hamburg invites interested food companies to apply.
Related news
Demand has fallen: Penny discontinues online home delivery in Germany
Penny has announced that it will discontinue its online grocery…
Read more >AI-powered skin analysis now available at German dm stores thanks to Dermanostic
A new digital service has arrived at select dm drugstores…
Read more >Industrial producer prices in Germany fell in July
In Germany, industrial producer prices fell more sharply than analysts…
Read more >Related news
GVH: margin reduction reduced prices, OKSZ disputes the effect
According to the Hungarian Competition Authority (GVH), the margin cap…
Read more >OKSZ has spoken out regarding the extension of the margin freeze
Viktor Orbán announced the extension of the margin freeze. The…
Read more >The government has extended the margin freeze
Viktor Orbán announced in the Facebook group Harcosok Klubja that…
Read more >