New, standard measurement on the radio market

From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official data will be available after the recent changes in the distribution of the national commercial radio frequencies. Not only the data will be new, but the method of collecting them as well – a part of listeners will be surveyed with computer assisted telephone interviewing (CATI), while another part of them will answer questions via computer assisted web interviewing (CAWI).