Denmark’s Salling Group starts new discounter chain

By: Trademagazin editor Date: 2022. 11. 11. 11:10

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

BASALT is the name of the Salling Group’s new discount supermarket chain, which will offer products that are 15% cheaper on average than the usual discount store prices. The new format relies on a smaller assortment and reduced opening hours, in order to cut operating costs. BASALT stores will sell a wide range of the basic food products that don’t require refrigeration or freezing.