New digital service for pregnant women and families with young children

By: Trademagazin Date: 2025. 07. 02. 11:31

dm has launched its digital service for new mothers and families with young children under the name dm babybonus in May 2025. dm babybonus awaits you with personalized content, exclusive coupons and small surprises, as well as valuable benefits and information that support families in the everyday life of having a child and raising a young child.

From the second trimester of pregnancy to the birth of the baby and the exciting first steps, emotions, challenges and unforgettable moments await families. dm babybonus accompanies members on this wonderful journey and not only offers useful tips, but parents also receive personalized coupon offers until the child is 3 years old. “With dm babybonus, we want to support families in the spirit of #allmusic. Our new service offers information and exclusive offers tailored to the baby’s developmental stages, which further enrich the everyday life spent with the child,” said Roland Kanyó, Head of Marketing and PR at dm.

Tips, discounts and little surprises

Those interested can simply join the dm babybonus in the dm App or via the dm.hu website. Users can expect personalized content tailored to pregnancy and the child’s life stages. The newsletters offer useful information and ideas for a joyful time with the baby – from baby massage to caring for baby teeth and treating tooth decay to tips for relaxing holidays with a toddler. Coupons are also an important part of the dm babybonus: this way, parents can save money on their purchases while discovering dm’s range of products for mothers, babies and toddlers.