Asda Launches New Chicken Packaging To Reduce Plastic Use

UK retailer Asda has introduced new packaging across its entire chicken range, which it says will remove 450 tonnes of plastic from its operations annually.

The initiative will see the retailer move its chicken assortment out of plastic trays and into the new pouches and reduce plastic packaging by up to 50% across the range.

The rollout follows a successful trial last year on mini-fillets and diced breasts.

ESM