Popular PENNY products received new packaging

From July, the two popular own-brand product lines, Karát and Dárdás, took on a new look. The goal of changing the face of the popular cold meats is to keep the discount chain in step with changing consumer needs and to offer attractive alternatives for the younger generations as well. The fresh appearance also reflects the high quality that the packaging hides.

Hungarians prefer to shop in modern stores

In the past period, all PENNY stores in Hungary were renovated, and in parallel, many own-brand products underwent a complete facelift. According to the discount chain’s latest surveys, the demand for modern and sustainable stores, healthy yet affordable food, and last but not least, tasteful packaging is growing in Hungary as well. With these consumer expectations in mind, Sissy dairy products, Salty salty crisps, and the two most popular cold cuts product lines, Karát and Dárdás, were renewed. From now on, the refrigerators also reflect the appearance of the modernized PENNY stores, and the packaging still hides the usual quality and flavors, meat products made according to the well-proven recipe.