New Country Manager at the helm of JTI Hungary Zrt.
From January 2026, Márton Pataki will hold the position of Country Manager of JTI Hungary Zrt. His predecessor, Olexander Farkosh, will continue his management career in the Ukrainian market of JTI after four successful years in Hungary.
Márton Pataki joined the company in 2008, when JTI Hungary Zrt. was founded, as Commercial Director. He then worked as Sales and Trade Marketing Director for the company’s Central European region in Geneva between 2014 and 2017. In November 2017, he held the position of Marketing Director at JTI’s Czech organization, and from July 2018, he became Country Manager of JTI’s Slovak subsidiary. From September 2022, he managed the Bulgarian market as Country Manager of JTI Bulgaria, before returning to JTI Hungary Zrt. in January 2026. Márton Pataki holds a Master’s degree in Marketing and Marketing Communication from Corvinus University of Budapest.
“It is a great pleasure for me to return to Hungary and continue working together at the head of an organization that has undergone significant development in recent years. JTI Hungary strives for stable and responsible operations, while being committed to transparent operations in accordance with the legal environment and continuing social responsibility programs. Our goal is to remain a predictable, value-creating player in the Hungarian market in the long term,”
said Márton Pataki. JTI Hungary Zrt. is a member of the JTI CZHUSK cluster, which includes the Czech, Hungarian and Slovak markets. In his new position, Márton Pataki will manage the company’s operations from Budapest.
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