Starbucks Vietnam opens new concept store at Ecopark

Starbucks Vietnam has opened a concept store at a new urban development called Ecopark in Hung Yen, near Hanoi, its 63rd store in the country.

Located at the heart of Summer Park, Starbucks Ecopark features a mixture of rural and modern aesthetics, creating “a space that seeks a sense of harmony with its natural surroundings and the buildings bold structure,” the company said in a statement.

Designed by local company Vietnambuilding and built by Ecotech, the new Starbucks cafe’s exterior features wooden louvres across the entire ceiling. Inside, further linear forms can be found in a low island serving counter which gives unobstructed views to an angled bar behind.

Inside Retail