Carrefour Unveils 2030 Strategy, To Focus On France, Spain And Brazil

The Carrefour 2030 strategic plan, which aims to accelerate growth and value creation, will see the company focusing on its three core markets: France, Spain and Brazil.

The company holds a strong market position in these countries and believes it has significant potential for value creation.

Carrefour initiated a portfolio review in 2025, which has simplified its footprint. It has completed the buyout of minority interests in Carrefour Brazil, finalised the sale of Carrefour Italy in December 2025, and announced the sale of Carrefour Romania last week, ESM Magazine reports.

As part of the new plan, the retailer aims to achieve a market share of 25% in France and 20% in Brazil by 2030, and consolidate its #2 position in the Spanish market.

Carrefour 2030

Carrefour has identified three strategic priorities to drive its business, including winning the customer and product battle through price, fresh food, the Club and private labels.

The second priority will be focus on consolidating store growth via targeted expansion and franchising.

The third focus area is to accelerate performance through artificial intelligence, technology and data.

Alexandre Bompard, chair and CEO of Carrefour, said, “Carrefour is adopting an ambitious new strategic plan today, radically focused on growth and improving profitability. […]

“This plan embodies a spirit of audacity—from our drive to capture market share and our steadfast commitment to CSR leadership, to our determination to harness the full potential of AI.”

Key Highlights

Carrefour will focus on consistent improvement in competitiveness in France and maintain price leadership in Spain and Brazil.

It aims to strengthen its ‘Le Club’ loyalty programmes to reach 60 million members.

In the area of fresh food, the retailer will transform hypermarkets into fresh-food and discount specialists, modelled after ‘Marché Frais by Carrefour.

It will also develop the Match banner in France and expand ‘market-like spaces’ and ready-to-eat ranges.

Carrefour also seeks to achieve 50% of food sales from healthy products by 2030 and increase transparency on ultra-processed products.

The retailer will focus on expanding its growth formats with plans to open more than 70 Atacadão stores in Brazil and 7,500 convenience stores by 2030 in France and Spain.

In France, it will accelerate the transition of Market supermarkets to the franchise model, maintain the pace of lease-management transfers for hypermarkets, and increase investment to support the commercial modernisation of stores.

The company will invest in measures to improve performance with the help of AI.

It will include partnerships with technology partners to deploy electronic tags, rails and cameras in all hypermarkets and supermarkets in France, focus on agentic commerce, and an annual €100-million investment in AI-related projects.

Other Goals

Carrefour added that it will continue its cost-savings plan with a target of €1.0 billion per year by 2030.

It aims to achieve a recurring operating margin of 3.2% in 2028 and 3.5% in 2030.

The retail giant hopes to generate €5 billion in cumulative net free cash flow between 2026 and 2028

It aims to witness high single-digit growth in adjusted earnings per share each year.

The company said it plans to pay dividends equivalent to 50%–60% of its adjusted earnings per share.