Esselunga Trials New Promixity Store Format

Esselunga has opened its first experimental proximity store under the La Esse banner, reports suggest.

Located in Corso Italia in Milan, the store spread across three levels houses around 2,500 products.

It was designed to address the evolving buying habits of customers by offering an all-encompassing experience within one store.

At the entrance of the store, customers have the option to comfortably have a meal or drink a cup of coffee in its Elisenda pastry shop.

The products offered in the pastry shop are the same as in Bar Atlantic, Esselunga’s restaurant banner, the retailer said.

ESM