Carrefour Brazil Introduces Blockchain Technology For Citrus Fruits

Carrefour Brazil has introduced blockchain technology to track a new range of citrus fruits under the Sabor & Qualidade label in São Paulo.

The QR Code on the packaging will give customers access to accurate, unchangeable, and transparent information about the production and transportation of the fruits. 

It includes information about the origin of the product, harvest, collection date, processing in the packing house, and arrival on the shelves.

Customers will now be able to track Pera, Bahia, lime, and tangerine oranges sold under the Sabor & Qualidade label.

ESM