Hungaria champagne received a new image

The Carbon Group Communications, the strategic brand agency of Hungaria Pezsgőpincészet (Hungaria Champagne Cellars) has started a major image update during the spring, to bring a new look to the prestigious champagne brand.

The leading champagne brand of the Hungaria gastro segment, targets the young, urban middle class. These people define themselves with brands; their cars, clothes, jewelery, and the champagne they consume are status symbols. “They are ordinary people who do not live ordinary lives. They are exciting, unique as well as the Hungaria sparkling wines and champagnes.”- said Csomay András, the brand manager of Hungaria Pezsgő.