Bols Hungary introduces new aperitif

From January, Bols introduces the Aperol brand to the Hungarian. The Aperitif beverage product will be promoted in clubs and pubs.

The low alcohol content, both bitter and sweet drink was invented by the Barbieri brothers, who than started to bottle the product at the beginning of the 20th century. The Bols Hungary is confident that with the domestic introduction of Aperol, the company's market share in the aperitif category will increase – reports Kreatív Online.