Albert Heijn Adds ‘Sprank’ Apple To Its Fruit Assortment
Dutch retailer Albert Heijn has announced that it has rolled out a new apple variant under the brand, Sprank.
Over the past two years, the retailer collaborated with apple supplier Vogelaar Vredehof and fifteen of its regular apple growers in Betuwe, Zeeland, Noord-Brabant, Limburg, Utrecht and Flevoland to develop the new apple.
In autumn of this year, the growers harvested the first batch of these apples, which yielded around 400,000 kilograms of the fruit.
ESM
Related news
Jumbo rolls out new private label range in the Netherlands and Belgium
Jumbo has introduced a new private label range called Jumbo’s…
Read more >Lidl’s private labels have a big influence on the Portuguese economy
Lidl Portugal’s private label products contributed nearly EUR 1bn to…
Read more >Chain Bridge Club October exclusive: Even with high purchasing power, there are challenges: an up-close view of the Belgian market
Péter Szautner, managing director of FrieslandCampina gave an insight into…
Read more >Related news
KSH: retail turnover in November exceeded the same period of the previous year by 4.1 percent and the previous month by 0.6 percent
In November 2024, the volume of retail trade turnover increased…
Read more >NGM: Public confidence is apparently starting to return
The government is working to improve the economy so that…
Read more >Fidelity Outlook 2025: The US is ready for reflation
The Republicans’ landslide victory in the November election has significantly…
Read more >