DIA Launches New Pet Food Range Backed By Veterinarians

DIA has added 59 new products under the Deligato and Deliperro banners, offering quality and balanced pet food at affordable prices.

The range is now available in DIA stores as well as online in individual packs, family sizes, and multipack options.

The Deligato brand features 26 new products comprising five snack SKUs, 15 varieties of wet food, and six dry food items.

Deliperro comprises 33 products, including 12 snack SKUs, 13 wet food products, and eight dry food items.

The products in the new range offer balanced recipes with the essential nutrients that dogs and cats need at every stage of their lives.

Half of families (50.2%) in Spain own a pet, and 70% of pet owners agree that nutrition is key to their well-being and longevity, according to the National Association of Pet Food Manufacturers (ANFAAC).

There are more than 29 million pets in the country, including 9.3 million dogs and 5.8 million cats, data showed.

Deligato

The Deligato label is designed to meet the nutritional needs of cats at all stages of their life and comes in a wide range of options.

The snacks segment includes salmon, chicken, and malt fillings; liquid poultry and salmon snacks; and chicken, liver, and salmon bars.

The wet food assortment offers trout, salmon, and vegetable bites, or beef and vegetables; pâtés with ingredients such as chicken and veal, beef, salmon, and trout; chicken options for neutered cats; and chicken and turkey for junior cats.

It also includes special formulas such as tuna, beef, chicken, and duck mousse; and grain-free jelly, gravy, and premium bites with meat and fish.

In dry food, the retailer has introduced croquettes with chicken and beef, salmon and tuna, and special formulas for neutered cats, junior cats, and cats with specific digestive needs, among others.

Deliperro

The Deliperro range offers a varied range of products for dogs of all sizes and ages, with products specially formulated for each stage of their lives.

The snack range includes chicken bones, beef strips, chicken big bones, pressed bones, sticks, as well as dental sticks and mini sticks, grain-free rawhide or rawhide with chicken, beef, or chicken, and mini burgers.

The wet food range offers meat sausage, meatballs with poultry, chunks with poultry and rice, chunks with beef and vegetables, beef pâté, and chicken pâté.

It also has options for senior and junior dogs.

The dry food range is rich in chicken and beef with salmon and tuna, and offers specific options for mini and senior light dogs.

It also offers a premium version with fresh chicken as the first ingredient and grain-free for adult, junior, and senior dogs.