Alibaba International helps global retailers with new AI agents

Alibaba International’s AI Business team launched its AI system called Marco in 2024, with the goal of supporting cross-border trade for SMEs.

Nearly 40% of the search-optimized product descriptions on Alibaba International’s platforms are generated by Marco

This article is available for reading in Trade magazin 2025/10.

Marco can perform more than 60 tasks in the field of e-commerce. The system operates in over 40 languages and offers translation, content and image generation at a lower cost than its competitors. In addition to Marco, three new specialised AI agents have also been introduced: a refund assistant, a customs code automation tool and a merchant recruitment tool.