Borsodi Sörgyár chose agency partners

By: Trademagazin Date: 2024. 03. 18. 11:22

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Borsodi Sörgyár’s tenders for agency tasks have closed. The creative agency “A Hatodik Szék” will be Borsodi’s partner in developing the company’s employer brand and related social media strategy, while the brewery’s external communication activities will continue to be handled by FleishmanHillard Café.

“The FMCG sector, including the beer industry, is characterized by continuous change, new challenges, constantly evolving consumer demands and a challenging regulatory environment. Accordingly, for the Borsodi Brewery, authentic communication in all circumstances, as well as continuous renewal and development in the area of communication tools and channels, is extremely important. In the future, we would like more emphasis to be placed on the communication of our human-centered corporate culture, which has also been recognized with the Top Employer award, and we would also like to renew what has already proven itself in the field of external communication and to build in the spirit of sustainability. That’s why it’s especially important for us to be able to work with agencies that, like us, think strategically, yet are flexible enough to respond to current challenges.”

– said Ágnes Besze, director of legal and corporate relations at the Borsodi Brewery, in connection with the selection process.