Soft drink and fruit juice producers: deteriorating competitiveness and dismissals

Shrinkage, deteriorating competitiveness and dismissals are characterizing the soft drinks and fruit juice production in Hungary – according to the communication of the Association of the Hungarian Soft Drinks, Fruit Juices and Mineral Water Manufacturers.

According to the summary sent to MTI on Monday, one of the youngest and dynamically developing sector of the Hungarian food industry has cumulated 11 billion HUF loss between 2004 and 2011, because of the falling demand and rising costs.

The sector producing an annual 170 billion HUF value and employing directly and indirectly tens of thousands people, last year was forced to carry out redundancies affecting hundreds of employees. The professional organization expects that the dismissals will continue this year. (MTI)