Tourism Agency: the new country brand, is a major competitive advantage for Hungary

The new country brand is a major competitive advantage for Hungary, which was presented at the Tourism Summit 2018 conference – Guller Zoltán, Managing Director of the Hungarian Tourism Agency (MTÜ) told M1 news channel.

He added that, according to their measurements, people are primarily looking for experiences when choosing a destination, while security is the second most important aspect. This is a major advantage for Hungary – he underlined. (MTI)