Kraft grew too large

In order to reach more effective operation, Kraft divides itself into two parts. The food giant separates its North American activities within the enterprise.

On the 4th of August, raft announced that it will separate its North American food industry interests within the company for a more efficient operation. The move affects brands such as Oscar Mayer, or Philadelphia, and occurs one and a half years after the mammoth company annexed the British Cadbury. The Group expects a 16 billion year-end revenue from this department – reports kreativ.hu, after Brand Republic.