The wet segment is gaining ground on the pet food market

After the contraction of both value and volume sales in 2011, the pet food category (including both pre-packaged and those bought in bulk) kept shrinking in 2012. Last year’s decline affected dry cat and dog foods much more – the wet segment was stagnating or in certain cases expanding a bit. This type of pet food starts to dominate the market, probably because average prices in this segment are lower. Fewer people buy cat food and dog food is purchased less frequently – many families with more than 3 members ‘left’ the category.