Things to change in stores
Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of purchase. He criticised the practice that cheap products are placed in a way that customers see these first, because this makes it even more difficult to sell premium products with a higher profit. He also asked trade marketing professionals to work on building an emotional link with customers, like it is frequently seen in the UK and France.
Related news
More related news >
Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >