Sales growth continues

Between February 2015 and January 2016 wiener sales represented a value of nearly HUF 37 billion, with the category realising 15 percent of total processed meat product sales in value. Wiener value sales were up 5 percent and volume sales increased by 4 percent to 32.5 million tons. Pre-packaged wieners realised 78 percent of sales and 22 percent was sold from the deli counter. We bought 30 percent of our wiener in discount supermarkets and hypermarkets were responsible for 25 percent of sales. Manufacturer brand wieners had a 61-percent market share.