Surge In Demand For Online Grocery Likely To Continue, Study Finds

A surge in demand for online grocery services is likely to continue beyond the COVID-19 pandemic, a UK study has found.

According to the HIM & MCA Insight UK Recovery Report 2020, some 29% of shoppers are using online channels to purchase food and beverages more than before the lockdown began.

In addition, the study claimed that a fifth (20%) plan to continue to use these services more even when lockdown has ended, a figure that rises to 36% among 25-34 year olds.

Another cohort of shoppers that are using online grocery more frequently are over 75 year olds, the study found, facilitated by the prioritisation of delivery slots for the elderly and vulnerable by grocery retailers.

ESM