We continue to spend less on FMCG products

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a better performance in the fresh food and cooled product categories. As for retail channels, hypermarkets and discount stores were able to grow, and due to small shop chains the places of daily shopping could also improve their position. The dynamic growth of supermarkets appears to have stopped.
GfK Hungária introduced its Household Panel innovative data registering method. Participating households are provided with handheld barcode scanners, from which data is transmitted electronically to the institute.