Edeka remains Germany’s favorite grocery retailer

According to the report presented by Lebensmittelpraxis Edeka scored high with consumers thanks to its fresh product selection and knowledgeable staff. Mid-ranking retailers saw shifts, with some improving due to innovation and modern shopping experiences, while others stagnated or declined.

In the drugstore segment, dm maintained a strong lead, driven by high satisfaction and loyalty scores. Among organic supermarkets, Alnatura retained its top position from last year.

Daniel Schönknecht of YouGov emphasized that a retailer’s image – especially trust and likability – is key to customer loyalty and long-term success.

The annual study, based on surveys of 7,000 households and real shopping data, evaluates over 20 retailers across six categories: assortment, image, store design, pricing, service, and location.