Apple remains the most valuable brand in the world

By: Trademagazin editor Date: 2020. 10. 21. 11:20

For the eighth consecutive year, Apple has become the world’s most valuable brand in the global rankings of an American consulting firm called Interbrand.

In the “Best Global Brands” global brand ranking of 100 companies, Apple’s brand value is 323 billion, USD 38 percent more than in last year.
Amazon jumped from third place last year to second, with its brand value rising 60 percent to 200.7 billion USD. (MTI)