Coca-Cola is the most valued brand

Interbrand, a brand management company, has compiled the top 100 list showing who has performed over the past 12 months, and just as importantly, who has slipped down the list.

 Below is the top 10 with Coca-Cola managing to retain its top spot
from last year, but the first upset is at number two where IBM have
leap-frogged Microsoft pushing the Redmond giant down to third. The
rest of the top ten have retained their positions except for Google,
who enters at number ten up from position twenty last year and
pushing Mercedes Benz down to eleventh.

1. Coca-Cola

   

2. IBM

3. Microsoft

4. General Electric

5. Nokia

6. Toyota

7. Intel

8. McDonalds

9. Disney

10. Google

Looking further down the list the first new entry is apparel
company H&M at 21. Apple has jumped up to 24th from 33rd last
year, Amazon creeps into the top sixty at 58 and Yahoo! has dropped
ten places to 65th.