Self-service segment expands further in the pork product category

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume – the market plummeted below 120,000 tons. Consumers like sausage the most: 23 percent of value sales were realised by sausage. Retail sales are shifting from the cheaper deli counter segment towards self-service, largely because discount stores’ importance grows in the market of processed meats. Private labels managed to expand in the examined period: they were up at 32 percent form 28 a year earlier. Discount stores and supermarkets have become the most important retail channel for meat products.