PENNY’s collaboration with RTL’s popular breakfast program continues

By: Trademagazin Date: 2023. 03. 20. 12:26

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PENNY and RTL Reggeli have extended their cooperation for a period of one year. Every broadcast day this year, the supermarket chain provides the varied, quick-to-prepare and budget-friendly ingredients needed to create the delicious dishes of the Kifőzde section.

The partnership between PENNY and RTL Reggeli began in September 2022, and in view of the great success, the parties will continue the cooperation this year as well.

“Thanks to this collaboration, it’s a great opportunity to make people even more familiar with PENNY and our great value products. In addition, they can also introduce the use of raw materials into their everyday lives, which they may not have been familiar with until now. Thanks to the show, we can also show that a delicious, healthy dish can be made from inexpensive ingredients, and quickly. And with our free recipes, we can also provide inspiration for people following a healthier lifestyle or struggling with some kind of food intolerance”

– said Eszter Kazatsay, PENNY’s head of communications in Hungary.