Easter chocolate figure market keeps shrinking

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs GfK’s ConsumerScan. Shopping frequency was also down, but at the same time volume per purchase was up by 4 percent at 743 grams. If we examine retail channels, we find that hypermarkets had a 41-percent share of sales, but supermarkets doubled their market share to land at 18 percent; discounts were down by 3 percentage points. In terms of turnover, supermarkets grew even more as their average price was up significantly – while in hypermarkets the average price was down, resulting in a 5-percentage point lower market share in terms of value.