The strategic cooperation between Atmedia and TV2 Group is expanding further

By: Trademagazin Date: 2025. 07. 01. 10:26

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Atmedia Group and TV2 Group have reached another milestone in their strategic partnership: from September 1, 2025, the leading trading house will take over the sales of TV2 Group’s non-spot and premium spot advertising spaces. The decision further deepens the successful cooperation between the parties for years.

“We have been selling TV2 Group’s spot advertising time since 2016. For us, this current agreement is not only an honor, but also a clear confirmation of the professional work we have done in recent years. We thank TV2 for its trust!”

– said Csaba Guttengéber, CEO of Atmedia Group.

With this change, Atmedia’s non-spot portfolio will undergo a significant expansion, as appearances related to large-scale, in-house produced programs will be added to the sales structure, offering unique opportunities for advertisers.

“It is of utmost importance to us and we are pleased that from September we will be able to offer the non-spot platforms of many of our own-produced programs to our advertising partners in a single-door system, based on synergies, even more effectively,” emphasized Klaudia Kosaras, Commercial Director of Atmedia Group. The new agreement aims to provide market players with even more integrated and effective advertising opportunities in television appearances, taking advantage of linear and content synergies within TV2’s program structure.