The new Econet subsidiary will provide loyalty card services

With the 51 percent share of the EST Media Group, that belongs to econet.hu Nyrt., the EMG Card Kft. has been established on Wednesday. The new company will create and operate loyalty and payment card services from the first quarter of 2011.

The system targets especially the active young people. They will get a service package that will provide discounts among other things in bars, clothing stores, live shows, travel agencies and at web-based partners. The service will start in the first quarter of 2011 – reports Világgazdaság Online.