Enterprise AI adoption rate hits all-time high

The rate of digital developments has increased further – every second company has made progress

In parallel with the spread of artificial intelligence, the activity of digital innovation in a broader sense has also strengthened. The rate of digital developments has increased further, and in the past two years, every second company has implemented such development. The growth is particularly spectacular in the commercial sector and among businesses with a turnover of 1.1–2.0 billion forints, which suggests that digital solutions are no longer the privilege of large companies.

“The current data is particularly valuable because it is becoming increasingly clear what companies consider to be real artificial intelligence. In previous years, the concepts were often blurred: managers had difficulty distinguishing between AI and its offshoots – for example, machine learning, which is often used to create offers – and big data analyses based on simpler algorithms. Today, the picture has become much more conscious

– said Gergely Lóska, K&H’s head of IT and innovation.

They are not only using, they are also developing AI

The rate of development and use of artificial intelligence has also continued to increase. The rate of companies actively using AI has increased from 44 to 48 percent, while the rate of companies that are specifically running AI developments or have projects under implementation has reached 24 percent – ​​the highest value of the research to date.

The research also shows that points out that not only the proportion of companies using AI has increased, but also those currently developing or implementing their AI-related solutions. This trend indicates that companies are thinking long-term and consider AI not as a one-off project, but as an integrated part of their operations.

AI use is already part of everyday operations

According to the survey, companies using AI typically apply AI in areas where it results in immediate efficiency gains or capacity release in text processing, marketing communication support, translation and interpretation tasks.
These solutions can be integrated quickly, thus representing spectacular time and resource savings even for smaller companies.

Speed ​​has become the most important advantage

According to the research, the belief among company leaders that the most important business advantage of AI is the acceleration of work has clearly strengthened. Although many efficiency and cost reduction are still considered to be decisive, the emphasis on speed indicates that companies prefer AI solutions with a short payback period and that can be used immediately.

At the same time, the research also showed that the proportion of those who believe that AI is primarily suitable for performing tasks that would not be possible at all or would only be very difficult to implement with human resources has decreased. This also indicates that companies are turning towards practical, operationally supporting AI applications.