The success of Hungarian products in PENNY remains unbroken

By: Trademagazin Date: 2025. 10. 29. 12:10

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This year, thousands of customers participated in the joint campaign of PENNY Hungary and Magyar Termék Nonprofit Kft. For more than ten years, the two organizations have been working to make as many people as possible aware of the benefits of Hungarian products; domestic flavors and freshness, as well as more sustainable procurement.

Their latest collaboration also shows that enthusiasm for Hungarian goods is not decreasing. During the competition, thousands of customers placed tens of thousands of branded products in their baskets – and two-thirds of the participants were returning customers, which surpassed last year’s results.

Quality, reliability and a conscious decision in one

More and more people know that domestic goods travel a shorter distance from the producer to the shelves, making them fresher, tastier and leaving a smaller ecological footprint. In addition, by making a conscious choice, customers directly support Hungarian producers, contributing to the development of domestic agriculture – without compromise, at a budget-friendly price.

For PENNY, promoting domestic products is not a campaign, but a mission. Nearly two-thirds of its supply comes from Hungarian suppliers – it works with more than 450 domestic partners, including more than a hundred vegetable and fruit producers. In addition, this approach is also decisive in its own-brand developments: Sissy and Kedvenc Hentese products are 100% Hungarian in origin, and by the way, 3 of the top 5 most popular products were Sissy branded during the last campaign.

“The Hungarian Product trademark is a real compass for conscious customers: a guarantee of domestic origin and reliability. It helps them navigate and ensures that customers choose real value. We are proud that more than 1,100 products in our stores now bear this designation, of which 600 are private-brand products”

– said Eszter Kazatsay, PENNY’s communications manager.

“Magyar Product Nonprofit Kft. has been working for nearly twenty years to ensure that customers become familiar with and consciously choose domestic products. Partners with whom we think together, not only in campaigns, but also in everyday cooperation, are essential for our work. That is why we are very pleased that we were able to further strengthen this approach with our joint initiative with PENNY”

– added Benedek Eszter, CEO of Magyar Termék Nonprofit Kft.