Tokaj is Hungarians’ favorite wine region – this is what a recent online survey revealed

The Eger wine region came in second place (16%), and the Villány region came in third (15%). The Balaton-felvidék and Badacsony wine regions tied for fourth place (7–7%), while the Szekszárd region came in fifth (5%). They are followed by the Mátra and Balatonfüred–Csopak wine regions (4–4%), and then Balatonboglár (3%). The ranking is closed by the Mór, Sopron and Neszmély wine regions (2–2%).

Nature and excursions are the main reasons for visiting

The choice of wine region is mostly influenced by the natural environment and excursion opportunities: this was voted by 22% of respondents. Wine tasting and cellar visits are the motivations for 20%, wellness services for 19%, and gastronomic experiences for 18%. Cultural programs received 8%, gastronomic events for 7%, and major festivals for 6%.

White wine is the most popular

According to data on wine consumption habits, 43% of Hungarian consumers prefer white wine, 30% choose red wine, and 16% choose rosé. Champagne reached 5%, sparkling wine reached 1%, while 5% of respondents do not consume wine.
The favorite specific wine type is aszú (16%), followed by olaszrizling (11%), merlot (10%), Bikavér (9%) and Cserszegi fűszeres (9%).

Tokaj’s tourism offer remains strong

The survey confirms: Tokaj remains attractive as a complex wine tourism destination. The settlements of the wine region – including Tokaj, Tarcal, Mád, Tállya, Tolcsva and Erdőbénye – offer walking and vineyard tours, wine bus tours, wine tastings and themed wine dinners.
Iconic sites of the region, such as the Hercegkút Cellar Village, the Tokaj World Heritage Wine Museum or the Borecet Manufactory in Bodrogkeresztúr, remain popular destinations.