Pernod Ricard Ltd. produced great sales

By: trademagazin Date: 2014. 01. 22. 10:15

Pernod Ricard SA is a France-based producer and distributor of spirits and wines. The Company is active in eight principal beverage sectors: whiskies, aniseed spirits, liqueurs, cognacs and brandies, white spirits and rums, bitters, champagnes and wines. Pernod Ricard SA's flagship brands include ABSOLUT, Ricard, Havana Club, Ballantine's, Malibu, The Glenlivet, Chivas Regal, Beefeater, Kahlua, Martell, Royal Salute, Mumm, Perrier-Jouet and Jameson, among others.

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The wine category includes, Jacob's Creek, Brancott Estate, Campo Viejo and Graffigna. It operates as holding company, with the structure divided between brand owner subsidiaries, such as The Absolut Company, Havana Club International and Chivas Brothers, which produce and develop marketing strategies for the brands, and regional distribution subsidiaries, such as Pernod Ricard Europe, Pernod Ricard Americas and Pernod Ricard Asia, distribute local brands.

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