Generations X and Y would be happy to cook more

This article is available for reading in Trade magazin 2025/12-2026.01

Guest writer:
Péter Schauermann
business development
manager 
Impetus Research

One third of adult Hungarians are the sole cook in their family. This was the answer from a higher proportion of women (50%) and members of Generation X (41%). A rather high proportion of Generation Z members (56%) cook together with others at home.

Cooking at home is a chore or obligation for 22% of Hungarians aged 18-69, while 52% don’t see it as a burden. 46% of Hungarians would like to cook more often if they had the time and opportunity to do so.

Every second adult Hungarian likes to try new recipes when cooking. Women, members of Generations Y and Z, and people who cook frequently at home are particularly open to this. 52% of Hungarians like to cook and taste foods from other countries, while 18% prefer to seek out and prepare Hungarian dishes at home. Those with a higher education level, members of Generations Y and Z, frequent home cooks, and health-conscious people are more receptive to international flavours. 38% of Hungarians would buy washed, cleaned and chopped ingredients for cooking in order to save time. Members of Generations Y and Z (45% and 40% respectively), parents with children, and those who rarely cook at home are particularly open to purchasing ready-to-cook ingredients.

Since 2019 Impetus Research has been studying Hungarian consumption habits and its changes, with questionnaire surveys and the analysis of other market data. For more information, visit www.impetusresearch.hu or contact us at peter.schauermann@ impetusresearch.hu.