Customer experience is worth more than financial indicators

Improving customer experience can become the main driver of business growth – technokrata.hu wrote. According to a global research, companies that prioritize improving customer experience are more successful than companies focusing on financial indicators.

Customer experience and personalization are related to digitalisation. The market researcher IDC has investigated nearly two thousand medium-sized companies (employing 100-1000 people) and has identified four categories for the path to be transformed into a digital enterprise. Leading companies in the process are the best-performing companies, followed by aspirants, and then by survivors, while those at the end of the line are lagging behind. (technokrata.hu)