Temu eclipses Amazon in monthly downloads

The Temu app has been downloaded more than 735 million times worldwide so far, with monthly visits exceeding 500 million during the first quarter of 2024, according to data from Statista and App Magic presented by investment analytics site Stocklytics.com.

Statista and AppMagic data also shows that the Temu shopping app hit 337 million downloads in 2023, or nearly 80% more than the Amazon, app. In addition, the data indicates Temu was downloaded almost 55 million times worldwide in August, or 42% more than in the same month in 2023.

There were also more than 50 million Temu downloads per month in May, June and July 2024, three times more than Amazon. According to AppMagic data, U.S consumers have downloaded the Temu app more than 200 million times, or 27% of Temu`s total downloads since its release in 2022.

Statistics also show U.S. consumers use Temu five-times more than European consumers, with countries like the U.K., Germany, France and Spain accounting for only about 5% of total downloads each.

Temu’s second-largest market, Mexico, generated only 10% of total downloads, or three-times less than the U.S. South Korea generated 3% of total downloads, with other countries accounting for a combined 43% of all downloads.

How consumers compare Amazon and Temu

Probolsky Research emailed Chain Store Age the results of a recent survey of 340 U.S. consumers who have made a purchase from Amazon and Temu within the past year and asked them compare the two e-tail giants on a number of factors.

Relevant results included three-in-four (76%) respondents considering Temu cheaper than Amazon. Probolsky Research analysis indicates that while both companies have their strengths, Temu wins with respondents on price, while Amazon comes out ahead in shipping speed and product variety.

A separate survey of U.S. teens with average age 16 from Piper Sandler Companies revealed that Amazon was the top-rated shopping site among respondents (55%), while Temu came in fifth place with only 2% of respondents citing it as their favorite shopping site.

Chain Store Age